3 Image Optimization Tips For Better Website User Experience

3 Image Optimization Tips For Better Website User Experience

High quality images increase the share rate on social networks, time spent on the site, and the productivity of the content. However, what I am about to show you will demonstrate the exact opposite: what unoptimized visuals can do.

It goes without saying that it is impossible to post/update your content without images. Not only are visuals more aesthetically pleasing, but there is the added advantage that a significant population of the society is a visual learner.

Indeed, studies prove that when people are presented with related images they retain information they learnt 72 hours later to an average of 83%. OSHA has also found that visuals are far more helpful in aiding people remembers information they are taught.

Therefore, if your aim is to offer the audience valuable and interesting as well as thrilling content, you must integrate quality images into all the blogs, social media, and web content you create.

How images can be important for the material posted on the Web?

Here’s a few stats to demonstrate:

  • It is estimated that the blog posts that contains images attract up to 94% more views than the blog posts that do not contain images.
  • Thus, according to Journal of Marketing Research, use of visuals increases the level of engagement.
  • The Search Engine Journal also established that tagging of images increases the number of retweets by up to 150%.
  • It is noted that among the most frequently shared posts on Facebook, 93% of all the posts contain images as stated by Socialbakers.
  • Buzzsumo data shows that visitors share articles the containing an image every 75 to 100 words 2X more often that the articles containing fewer images.
Images Perform

In some of the fields, for instance, eCommerce and coaching, visuals form a more critical aspect. The same as topical authority provides more context to the post and adds its credibility, images attract attention and increase engagement.

Moreover no matter if you have specific or multiple themed website, using images in your articles can enhance their look and the articles’ ability to attract people and ‘’reside’’ on the page.

However, ordinary image optimization leads to the emergence of various difficulties

Photographs account for 75% of the makeup of the average webpage. Thus, if there are original visuals on a particular website, then their loading time could be worse than expected.

Not good. Why?

One is that slow loading of the site takes a toll on conversion rates decreasing them by 7% and increasing bounce rates by 39% meaning that the customers are not satisfied with the site.

Which is not good from an SEO point of view, for the users or for making the sale.

Well, what should one do ?

Image optimization tips: There are 3 ways of improving the speed of a page to enhance the user experience aspect of your website.

Here are some of the image optimization techniques that improve the page loading speed and enhance the users experience;

1. Optimize image size

HubSpot’s rule of thumb is that an image on page should be around 100kbs. This size ensures that your web pages take a shorter time to load to accomplish what 47% of the respondents stated was a good page loading speed; two seconds. Other sources recommend that the image sizes should not exceed this Mega byte, others may be strictly limited to 1MB.

For images, to compress images in WordPress in several at once, it is useful to install plug-ins, for example, Imagify or ShortPixel or Smush.

Every other image that you upload at Imagify is also optimised for size by the application as well. It has an aggression mode for PNGs and JPGs where the files get compressed to the highest level to enable high page speed.

Imagemin, Kraken. There are other image optimization tools you can also look at, they include.

    TinyPNG But, may be you are worried that plugins will end up causing your site to slow down. Or, perhaps you are using some CMS that is more open source and free to use.

    In either case, to compress a single image, you might use Image Optim to compress an entire folder of images. It’s drag-and-drop features ease when it comes to compressing and uploading the images.

    Therefore, even if compressing images leaves a large file size in your CMS, then so be it. If that does not work then try Affinity Photo which has a good image compression feature or you try getting the Adobe Suite.

    2. Step out of your JPEG and PNG comfort zone

    BMP, GIF, JPEG, and PNG are the most commonly used formats of the images in web content.

    Although, one will find that JPEG files employ lossy form of compression. JPG is a lossy format, and PNG is without loss, which makes it have the best quality. Again, GIFs which are most effective when it comes to animated images also support lossless compression.

    Besides the JPEG2000 format the following image formats are also significant when it comes to saving images in smaller size while retaining the quality.

    • Using Simple Vector Graphics (SVGs) could be suggested.

    This file format is perfect for sharing abstract concepts such as user interface, background images, and logos.

    SVGs on the other hand are not like JPEGs, PNGs and GIFs because SVGs are coded XML text files. SVGs explains them as graphics and are comparatively very small in their size.

      Besides, all the current popular browsers, such as Chrome, Firefox, Opera, Safari, IE, and Edge, support SVGs.

      • Experiment with the WebP

      Google’s WebP web image format can be used to decrease your image file sizes to as much as 40% and at the same time enhance image quality.

      Allowing for higher compression and mobile devices friendly; they cut times of page loading drastically.

      There are several WebP plugins that you can use . However, an online converter can as well assist in converting an image in PNG or JPEG format into WebP format.

      • Incorporate GIFs with a APHG or AVIF

      Animated PNG (APNG) format is the extension of Portable Network Graphics (PNG) format. Which means it allows animations in wider color palette than the GIF file types.

      These are some of the advantages of using the AIV1 Image File Format best suited in still images and animations. This is because the supported format has a high performance, higher compression compared to the previous formats, higher color depth, better royalty-free image format and more features on transparency.

      Although the JPEG2000 is very effective in the compression of the image and still boats of better qualities, albeit, it is only in the Chrome, Opera and Firefox browsers that the AVIF image format is supported fully while the firefox only supports the still version of the image format.

      3. Present high-quality pictures – with no comment

      Here’s the thing. Most people have a very low opinion of stock photography.

      Research found that change from the white Caucasian stock image to the poster’s photo added 34% to the conversion rate. A second survey proved that with the help of the preferred and unique video, site traffic, time spent by the users, and their general knowledge (which is beneficial for UX) raise as well.

      However, “real” photos, and videos are among the largest sized files present online; therefore, it takes the longest time to download on a web page.

      Therefore, how does one amplify them? A clear starting point is to strip all of it that is not necessary for the symbol’s functioning. For instance, many cameras have GPS details, camera specs, color profiles, file descriptions, and among other data to images. Most of this consumes other bandwidth to load on a web page.

      To prevent metadata on your images, you can turn off features such as Geo-tagging in the settings of your camera. Alternatively, go to the ‘File’ ‘Properties’ ‘Photoshop’ and then ‘Metadata’; or, go to ‘File,’ ‘Save for Web,’ ‘None. ’

      Other methods of the image optimization which will be helpful in the improvement of the images load speed and general outlook.

        In addition to the above three tips, here are some more common strategies to optimize website images for faster page loading.

        • Use lazy-loading to delay visuals from loading immediately. Medium, the online publishing platform, uses this feature a lot. It displays a lightweight placeholder image while the page loads, before replacing it with the actual image when you scroll it into view (browser window). By lazy-loading visuals, you save critical resources for rendering the above-the-fold portion of a page faster (viewport).
        • Include relevant keywords in the image alt text. Alt text, or alt description, is the text on a webpage that displays instead of an image when the image does not load. Adding human-readable, SEO-optimized image descriptions serves both people and search engines.
        • Use a Content Delivery Network (CDN). A CDN is a network of proxy servers that help you reduce the distance between your website’s server and visitors’ computers. By hosting your content locally or nearby, it improves content access speed on your site.  
        • Make testing a habit. Routinely test your page load speeds to catch any culprit inefficiencies 

        With these simple steps, you can take a big step towards serving optimized images on your website. The result; a snappy website that won’t force your visitors to click away in a huff.