How to Improve Web Page Load Speed Without Losing Rich Content

How to Improve Web Page Load Speed Without Losing Rich Content

Everyone knows that the speed of pages’ loading significantly effects the site’s performance. As for the Google’s rules in the process of searching, one of them presents great emphasis on working fast and, to be more precise, loading as quickly as possible as the research proves that even the slightest rise in the loading time leads to a high level of negative impact on consumers, as you can see from this infographic.

Fast page load speeds aren’t the only thing that encourages an increase in conversions: knowledge, information or content, picture and involving activities should be rich also. Yet, these two things are in opposition to each other since content results in larger pages, which take longer to load.

Thus, the eternal competition between the desire for a fast image and the need for detail can be fatal for many web design projects. The balance must be found between both, in order to satisfy both of these criteria. This is the place where I will have to describe what course of action should I take to achieve the aforementioned goal.

Amend the page speed according to its purpose

If the page is for browsing, then alter the speed to meet this requirement while if it is for non-technical use then adjust the speed for this outlook.

Specific time takes for a page to load can therefore not be predetermined until a website is developed up to a certain level. Thus, the best strategy on measuring and increasing speed is to to so in an incremental process.

First of all, the SEO landing pages of the site should be determined, as well as rich content pages. Once you have clearly defined the two, you can go ahead and start minimizing on the page size and loading speed of the SEO pages.

Similarly, you can then add a bit more freedom to the rich landing pages regarding the ways users can interact with them.

Here’s a rough process to follow:Here’s a rough process to follow:

  • Determine the major website section that will take longer to load after implementing the change.
  • Optimize around the consumers for load times of below 100 milliseconds.
  • Determine choices for features that would be based on the best practices which enables low load time.
  • Develop the page(s).
  • Quantify and search for chances to cut down load time.
  • Repeat 4-5 as required.

However, this only takes care of the first part of the story since, for these key SEO landing pages, it is mandatory to invariably check if the given page load times are satisfactory. This is specifically so if the website that you are working on has is content management kind that allows anybody to come in and edit the pages.

To effectively monitor this once the website has launched, these two steps can be followed:

  • Monitor the key pages once a month to make sure they are still converting.
  • Decide on a page speed monitoring tool that commences as soon as the page is delivering below a mutually decided standard.

Optimizing load speeds: Design considerations

The organization of the general site as a whole has a lot to do with how optimal the pace of loading the pages within can become. What one needs to understand about Web pages is that bigger is indeed better in this case. You should strive to make the page load sizes be less than 500k ideally and at most 1MB.

Follow these steps to minimize load times:Follow these steps to minimize load times:

  1. Since imagery is a compelling component that can attract viewers’ attention and urge them to proceed to the website’s primary sections, minimalize it on crucial landing pages. This way, the pages can look less loaded with content but at the same time, symbolic and design elements can tell a different story.
  2. If you do use imagery though make sure that is optimized for the web with no compromise on quality.
  3. You should not use too many landing pages focused on the organic search; instead, any juicy content should be presented on other pages that are not used for organic search.
  4. It is not recommended to use unique and/or complex layouts of any template across other templates. The cleaner and fewer the HTML tags, the smaller the sizes of the files will be.
  5. Avoid using complex and catching elements with block calling interacting with fully built-in JS libraries. Sure, it may be those come across the screen look cool and so on, but is it really required?
Optimizing load speeds

Implications that relate to the technical elements of an implementation plan

Once these two aspects have been tackled, you can look at the more technical parts of page load speeds, which should be considered as part of a hosting choice:

  • In as much as this is possible, do away with the use of third-party scripts. These can be troublesome as not only are you dependent on those scripts to load before the page loads, sometimes they are under high pressure, and thus slower than normal. Simultaneous that, it can result in ‘lumpy’ loading times.
  • Another option is to incorporate the method of lazy loading for those cases when applying optimized imagery does not result in loading images that can be seen when the user scrolls to that area of the page.
  • Improve the usage of the responsive images. Recent updates have been made with the mechanization of how browsers manage responsive images.
  • This means instead of uploading a single big image that fits every viewport, one can genuinely offer a higher-quality image for higher resolutions.
  • Make sure the videos that are embedded are play after the page has been loaded not during the loading of the page. This means that users will see a preview image of a video and once one has clicked on the link they will be able to see the actual video.
  • Generally do not have large htaccess files that are just full of 301 redirects and instead of using the rule for each page to redirect to another page, work in blocks of big category redirects.
  • Opt for CDN for imagery. This will have to be quantified, however, CDNs can negatively impact the performance of the site if the audience is considerably localized.
  • The CSS and JavaScript file sizes should be reduced. Ideally, you should be already doing this; however, there are more opportunities left to minimize some of the files on the key pages. This is you are when making a consideration to install any of the new plugins that may be available.
  • Stop being so considerate to the older browser versions. This is so because for the support of earlier browser’s released the CSS and JS files need to be specifically written and included in to the site under certain conditions. I like the approach of totally eliminating these things because it is one less thing to ask for.
 technical elements of an implementation plan
  • Reduce the amount of plugins that are installed in your site. We come across websites that over time have accumulated a number of plugins and unfortunately, although this is not a new problem when using a CMS, it is a problem.
  • Get rid of any dependence on other hosting necessities which are not crucial, like image hosting for signatories.
  • Run database optimization queries. Often, if the website has been around for a while, there would be a number of database techniques that could be employed so that the amount of time taken by a query is kept to a minimum.

In other words, the concept here is to develop a highly optimized site that consolidates specification, design and implementation. From my view it is rather pinpointing difference between absolutely top SEO pages, that are likely to be further optimized, and the rest of the pages.