5 AI Tools to Make Your Facebook Ad Campaigns Run on Their Own

It’s no secret that Facebook is a great place for advertising to make money. As of 2017, more than 4 million people are actively advertising on Facebook around the world.

Facebook has 1.28 billion monthly users, so no matter what niche you’re in, you’ll be able to find a big crowd to market to.

When compared to SEO and content marketing, which need time to build momentum, Facebook ads might show great results just days after the campaign starts.

Tip: Jeff runs his Facebook campaigns with Agorapulse, which lets him do things like publish, schedule, monitor, listen, report, and switch between different social media accounts.

If you find an ad that shows the right deal to the right people and still makes you a good profit, all you have to do to make the campaign bigger is spend more on ads.

This can bring in a lot of money, at least until the crowd gets tired of it.

It goes without saying that you have to learn a lot before your efforts really start to work. Before they start making money, marketers usually spend a lot of time split testing and improving their ads.

If you’re not careful, this could cost a lot of money.

What a pleasure automation

If you have more than one campaign going, it’s hard to check in every day and make changes. Besides, if you’re interested in ads, you likely want more freedom in your life, not less!

Although some scary news stories have been released about how artificial intelligence (AI) might take away jobs in the future, AI can really help you automate your Facebook ad campaigns.

A lot of AI software tools can help you run Facebook ads more efficiently and for less money. When set up correctly, automation will let you grow your projects without having to keep an eye on every detail. This will give you the freedom you want.

Here are some AI tools that I think you should check out, in no particular order:

1. Reveal Bot

Reveal Bot is fully integrated with Slack and uses AI to keep you up to date in real time on how your projects are going.

You and your team can get reports about your projects in Slack. These reports have lots of information. For example, you can look at reach, hits, and clicks and see if they have gone up or down (as a percentage) over a certain amount of time.

You can pause an ad without leaving Slack if it’s not working well. We’re not always at our computers when campaigns start to go bad, so the faster you can stop an ad that isn’t working, the more money you will save.

It’s no secret that data visualisation is a great way to spot patterns. You can use Reveal Bot’s useful graph feature to see how two marketing metrics compare to each other.

The graph above shows the relationship between ad spend and click-through rate. This will help you figure out if you’re growing your campaign correctly.

You can try Reveal Bot for free, but the $49-a-month small business package ends when you run out of reports, alerts, and automatic rules.

2. Zalster

Zalster is an app that tries to replace the mistakes that people make with computer-generated accuracy. Zalster will use complex formulas to make sure that your bids, budgets, targeting, and ad creatives get you the best results.

The application has a dashboard that lets you see how your efforts are doing. It also gives live information through Slack.

But Zalster’s split testing function could be the most useful one.

It can be hard to figure out which conversion event to focus on during a promotion. Since making sales is the end goal, most marketers naturally want to optimise for sales. However, because Facebook has more data to work with, optimising for “add to cart” or “add payment information” often gets better results.

When you use Zalster, it’s easy to do split tests for both manual bids and conversion events. You can find the version with the lowest cost per acquisition before you start growing by split testing different ad sets.

Zalster has a unique way of setting prices. There is a $495 minimum fee and the cost is 5% of all the money you spend on Facebook ads every month.

If you spend tens of thousands of dollars a month on Facebook ads, Zalster might be a good buy. Zalster is probably not the best choice for small projects.

3. ReFUEL4

A lot of people get tired of ads, but ReFUEL4 solves that problem and takes Facebook ad automation to a whole new level.

No efforts work perfectly all the time. No matter how big your audience is, at some point, people will stop participating in your effort.

This is due to the fact that only a certain number of people in a crowd will actually buy. When you show the same ad to the same people over and over, eventually the best prospects will have converted and everyone else will be sick of seeing it. This is when your CPA starts to rise, and it’s time to get rid of the ad.

It’s times like these when a new ad with new copy can give your business a boost.

ReFUEL4 uses AI to figure out when your campaigns are going to lose steam and will change your ads on their own. The app uses a large network of freelancers who are experts in making ads, so when your ad starts to lose its effectiveness, it will be changed with a new one without you having to do anything.

It’s not a surprise that costs start at $1,000 per month for such a complete tool. When it comes to big efforts, this can be a good buy.

4. AI Target

This app is great for marketers who want to run ads that cost less than $25,000 and go up to over $400,000. Marketing professionals can use AI Target to look at, improve, and grow their Facebook and Instagram ads.

AI Target automates tasks that help marketers keep track of bids and budgets, even for complicated campaigns with lots of creatives, places, and audiences. You can use key metrics like customer lifetime value (LTV) to measure the success of your efforts with this app’s advanced data integration.

The customer service team at AI Target is helpful and will answer any marketing or technical questions you have within hours.

There is a free option for smaller campaigns, but it only lets you set up one automation. Prices start at $200 for campaigns that spend between $2,000 and $4,000 a month on ads.

The team at AI Target can make a solution just for you if you have a complicated foreign campaign where it’s hard to measure ROI.

5. Trapica

Artificial intelligence is used in this app to make ad campaigns work better on Facebook and other social media sites.

Just add Trapica to the name of your campaign, and you’re good to go. The app will start figuring out right away what’s working and what’s not, and it will then change targets and bidding based on what it learns in real time.

A big part of running a Facebook ad strategy is being able to target the right people. If you show the best offer in the world to people who aren’t interested, your results will be bad.

Trapica learns about your audience’s habits, goals, and hobbies by looking at conversions, and then it changes your campaign to match.

For split testing, the people who made this app suggest putting a Trapica campaign next to a regular campaign. No matter how smart we think we are as marketers, AI can look at data, figure out patterns, and predict trends in ways that people just can’t.

Trapica has a built-in reporting feature that lets you quickly check to see if the tool is working by comparing the ads’ reach and cost per conversion.

The base plan of Trapica costs $189 per month and is good for people who spend less than $2,500 a month on ads. Trapica is a great choice for both new and experienced marketers who want to use the power of AI, unlike some of the other tools on this list.