AI Marketing: 8 Useful Tips for Your Company [2024]

AI Marketing: 8 Useful Tips for Your Company [2024]

AI marketing allows one to get better results faster and with less effort and money.

Still, sometimes it might be hard to know where to begin.

Now let us define artificial intelligence marketing, explain how it may complement content marketing, and explain why it is so reasonably priced.

We will review some important tips so you can optimize the use of AI for marketing content creation.

Why do we need AI marketing?

Artificial intelligence (AI) algorithms and technology are applied to produce, improve, and distribute content in AI marketing.

Mostly, this material aims to attract, retain, and convert your ideal customers.

AI allows tasks connected to content to be automated and improved. In the end, it will let you to develop a more targeted, effective, and data-driven content strategy.

AI content should help your audience since it works well with search engines and user preferences as well.

This will raise the results for your marketing division.

What possible applications of AI for content marketing?

What, though, would drive you to use AI?

Savings in time and money are the main benefits of using AI to create and improve your material.

Writing will always be faster for AI than for humans. Proper use of it can help you create well-flowing content that receives high SEO rankings.

Hire AI to handle the task and you may optimize your resources.

This increases your return on content marketing expenditure and frees up your staff to work on more critical tasks.

What if, however, you wrote the text all the time?

In this case, AI can help you make a lot more content, improve the quality of the content, and focus on running your business.

With AI, you can:

  • Instantly make any kind of video
  • Do research and come up with ideas.
  • Examine a tonne of data to find inspiration and opportunities to promote and distribute your work.
  • Makeover and polish your content plan.
  • Boost your SEO to increase search engine traffic.
  • Make the best of the draft and material you now have.
  • Get to know your customers better.
  • All of the above will save you time and money.

Let’s look at the right way to do it.

8 useful tips on how to use AI in marketing

It looks like you’re ready to let AI help you with some of your content marketing jobs.

It’s time to either take your marketing to the next level or lower the amount of money you spend on it.

But even the best tool needs help from a person.

So, how can you use AI content tools to get the best results?

These are some things you should remember when you first start out.

1. Use AI along with human oversight

It’s important to keep people in the loop, even though AI has huge promise.

If you want to, you can’t let a machine handle all of your strategy, content planning, and creation.

Artificial intelligence works well by itself in marketing, but it works even better when combined with a writer and a subject matter expert.

Your material will stand out if you combine AI’s creative powers with original research and real-world experience.

The following list of approaches demonstrates some of them:

  • Give AI more information from your own experience as you write and modify your content, much like in a case study with a customer.
  • Ask AI to help you formulate, record, and edit expert talks.
  • AI can help with research by producing questions you might not have thought to ask a specialist.
  • For new ideas or trends, have AI summarize articles, PDFs, and other types of content.
  • Verify and correct the final documents using the data AI gives you.
  • Images that are helpful, including screenshots, should be included to your writing.
  • Tell AI what writing voice you often employ. Check your work by professionals before sharing it.

2. Know who you’re talking to and let AI know

Before you start, you ought to know what your audience wants to do.
If not, your AI tools won’t be able to write.

Know your audience’s likes, dislikes, and interests so you can better make AI-generated material fit their needs.

When you do that, each piece of material will help you connect with readers and get them involved.

Say for the time that you are writing a piece on adopting a cat in New York.

We asked the AI chat of the ContentShake AI writing tool to write an essay about using social media to find a cat to adopt because our readership is young and often online.

 Know your audience and tell AI about it

How to figure out who your AI tools are for

  • Data on people: Give your AI tool any demographic information that is useful. This may help it better decide what content to produce and how to sound.Generally speaking, you’ll include any or all of the following: Age, gender identification, location, level of education, salary, title of employment, and so forth.
  • Your behavior and way of thinking Describe the sentiments of your buyer about your brand. Seeking assistance, are they? Or maybe their partnership is more like a business deal? Think about the problems they’re having, their goals, and the ways they’re solving them now.This information will enable you to choose the language and tone of your AI tool.

3. Configure your voice and confirm AI can understand it.

Your writing can sound more like you thanks to AI text writers.

When you use most AI content writing tools, you can pick a tone of voice, from serious to friendly and casual.

You may actually write the same article in several styles to see which one resonates more with the voice of your company and your readers.

To write in the same tone of voice throughout, nevertheless, is ideal.

Some tools, like ContentShake AI, will even rate the tone of voice in your writing and point out parts that need to be fixed.

 Define your tone of voice and make sure AI understands it

Define your tone of voice and make sure AI understands it
When AI creates material, you can also tell it what tone of voice you want to use.

For instance, you could give it these instructions:

Define your tone of voice and make sure AI understands it

Define your tone of voice and make sure AI understands it

Define your tone of voice and make sure AI understands it

Here are some tips and tricks for setting and keeping a tone of voice in content made by AI.

What you should and shouldn’t do when setting your tone of voice for AI

• Be specific. For example, is the tone professional, friendly, humorous, empathetic, etc.? Make sure you use descriptive adjectives to get this across to your AI tool.

• Provide context: Share the brand, audience, and purpose of the content with the AI tool. 

 Use examples: If you can, give examples of text that demonstrate your brand’s tone of voice to serve as a reference. 

 Set boundaries: Remember to include what is NOT acceptable in your brand’s tone (e.g., negative language, jargon).

 Be vague: Avoid vague or generic instructions. This can lead to content that doesn’t match your expectations.

 Be confusing or contradictory: Details ARE important, but super-complex prompts can confuse the AI.

 Forget to proofread: Nobody’s perfect—not even AI. Make sure you proofread and edit.

 Rely solely on it: A human editor is essential; over and above proofreading, a real person will be able to see the subtle mistakes or out-of-brand language that a machine would miss. 

 Ignore culture: You need to be aware of cultural and contextual nuances, especially when creating content for diverse audiences. Try to prompt your AI with the background, but this is also a matter for your human editor.

4. Utilize AI and real-time SEO data marketing applications.

Numerous approaches exist where AI may support SEO.

Check if your material contains your target keywords with it, cluster keywords, search for possibilities for backlinking and interlinking, and more.

But right now, a lot of AI tools don’t give real-life info on keywords and search intent, which are important SEO factors.

Use AI marketing tools with real-time SEO data

Sync up SEO standing with AI marketing strategies.
Help with this can come from human research, SEO, and AI.

One choice is to use specialist writing tools that generate articles using SEO and AI data.

This is made feasible using writing tools like ContentShake AI.

Use AI marketing tools with real-time SEO data

It produces SEO-rich, one-click ready to post information and ideas for content.

Use AI marketing tools with real-time SEO data

5. Accept whatever will happen to your SEO

Using AI for marketing is fraught with fear of running afoul of Google.

Is this really a risk, though?

No, not really.

As long as the material made by AI is useful and relevant, search engines like Google don’t punish it.

“It is not against our rules to use AI or automation in the proper way,” claims Google.

The crucial factor is that readers will find your content helpful and it will address their queries.

Does the fact that AI wrote your material really matter?


Does it matter if the material is thoroughly covered, original, well-written, and organized?

Naturally so. This holds true for written stuff as well.

Google confirms:

“AI can help people produce excellent content for the web and open up new ways of expressing yourself and being creative.”

Thus, by all means, create with AI.

Just make sure that the things you write are useful to the people who read them.

6. Be creative and choose material with more than one medium

Artificial intelligence doesn’t just have to make text-based material.

AI tools may produce sounds, films, and images.

This allows for the information sharing and relationship facilitation.

The places you can use the multimedia material you produce are social networking sites, video platforms, your own blogs and emails, and many more.

Including a range of media and content kinds into your plan is another smart way to avoid such hazards.

More stuff being produced will translate into more competition, especially in SEO.

Sort a few eggs among several baskets.

7. Be open to learning new things

Get used to the AI tools you’re using. This takes time, just like with any new process.

You shouldn’t expect to always write great content from the start.

You’ll have to try things out and see what works and what doesn’t as you work on your prompt engineering, figure out each step of multistep prompts, and change your process.

Improving your AI marketing can be achieved in a number of ways:

  • justify it. Writing prompts should contain information on your topic, voice, and target audience.
  • Never assume that the first time around you will yield a flawless result. Similar to human communication, working with AI occasionally requires us to investigate and provide more details.
  • Welcome AI into your everyday job. Increased application of AI will improve your skills and speed up the process of accomplishing the goal.

Remember always that striving for perfection takes more work!

8. Notes about evaluations

The success of articles generated by AI has to be assessed, much like with writing by humans.

It is necessary to set KPIs before collecting and generating data.

Then you have to monitor them and search for patterns.

If increasing traffic and advertising your website is your aim, for example, you should check your ranks and organic traffic.
KPIs can also be things like leads, ROI, conversions, and more.

Setting goals and keeping track of them is an important part of making a content plan that works in the real world.

Also, AI tools like ChatGPT and other AI chatbots can help you fix material that isn’t doing well.

In the paid version, for example, you can share a list of keywords and the text of your page and ask AI to suggest ways to make the keyword density better.

Last Words

Using AI speeds up the process of creating marketing content that we send to our target groups.

It also implies that everyone may quickly enhance their work and allow their organization to expand on its own, even those who are not skilled writers.

Use of these tools by marketers, authors, and business owners will result in more useful content being produced by brands and businesses.

A clever strategy and the appropriate AI technologies will enable you to keep one step ahead of the competition.