Ten AI marketing tools that will change the way you do digital marketing

By 2021, the total cost of AI marketing technology purchases will be $111.4 billion. According to reports, Microsoft has invested an additional $10 billion in “OpenAI,” a company whose ChapGPT platform caused quite a stir when it launched in November 2018.

Why should I care?

numerous investors want to invest in AI businesses because AI tools have the potential to transform numerous industries, including digital marketing. Artificial intelligence is a rapidly growing field. It can automate and improve a wide range of tasks, transforming the way they are done and making them far more efficient, accurate, and cost-effective.

Artificial intelligence (AI) tools are very appealing to investors because they can solve hard problems in new ways and change established businesses. And shaking up a global business that serves a big market will make you a lot of money.

Many times, AI startups focus on developing state-of-the-art equipment and software that can handle and analyse huge volumes of data fast and accurately. This technology can be applied to create new products and services, enhance existing ones, and even launch entire new sectors.

AI tools have the potential to make a lot of money

PWC recently released a study that says AI will add $15.7 trillion to the world economy by 2030. A lot of buyers are interested in this huge value because they want to make money off of this trend.

Finally, AI technologies could be employed for:

completely change industries.
Provide fresh approaches to problem solutions.
Change the economic situation substantially.

Investors and others interested in AI enterprises will most certainly continue to arrive as the technology advances.

Ten corporate AI solutions to be aware of.

A rising number of new marketing businesses are launching with the goal of using AI to improve marketing efforts.

Here are a few examples of the newest and hottest marketing companies that use AI:

Persado

“The Generative AI Platform to Motivate Every Individual to Engage and Act” is what Persado calls its technology.

Natural language processing is used in the new age focus to help companies make better marketing messages. Its software can look at information about its customers and come up with language that speaks to certain groups.

Leadspace

Leadspace is a B2B lead generation tool powered by AI that helps companies find and connect with their ideal customers. Machine learning is used on its site to look at customer data and find good leads.

Their goal was “to find, make, and prioritise business that can be closed.” Through technology driven by A.I., over and over again.”

Receptiviti

Receptiviti is a customer analytics tool powered by AI that helps businesses figure out how their customers feel, what they’re like, and how they act. Its platform uses natural language processing to look at data about customers and give marketers information that can help them make their efforts better.

“The world’s most accurate insights into personality, psychology, and emotions from language,” the technology says it can do. “Know what your users, customers, prospects, and audiences think and feel, and guess what they’ll do next.”

Indico 

One tool that helps businesses get useful information from unstructured text data like customer reviews, social media posts, and survey answers is Indico, which is driven by AI. Machine learning is used on its platform to look at text and find themes and trends.

“Award-winning artificial intelligence solution gives document-heavy industries the best of all worlds, enabling data-driven decision-making at an unprecedented speed, at the enterprise scale,” is what they say.

Lumin8ai.com 

Luminate.ai is a platform for engaging customers that is powered by AI. It helps businesses connect with customers better and make more sales. Its platform uses natural language processing to understand what customers are asking and give them personalised deals and suggestions.

“We use AI to illuminate opportunities to make the best use of and invest in data, to leverage for strategic advantage and speed up decision making,” is what they were after.

Pattern 

Pattern is a platform driven by AI that helps businesses make the most of their online sales. Its platform uses machine learning to look at how customers act and suggest tactics for pricing, promotions, and products.

The way they work is pretty new, and it all starts with a big claim. “What makes us different? We’ll buy your stock, and you won’t have to pay anything to use our speeding technology and services.

Persosa

Persosa is a personalisation tool powered by AI that helps businesses give their customers a more tailored experience on their websites. Its platform uses machine learning to look at how customers behave and make material and offers that are more relevant to them.

“Persosa’s patented technology empowers marketers and digital publishers to collect, own, and unlock value from their consumer data—improving media performance while delighting consumers with connected and personalised experiences.” This is what they say as their main claim. The “data to dollars” cycle is cut from weeks to milliseconds by our integrated platform, which keeps track of identities, grows audiences, and sends personalised content all in real time. This improves media performance and operational efficiencies.

CaliberMind 

CaliberMind is a B2B marketing analytics platform powered by AI that helps companies improve the performance of their marketing efforts and make more sales. Machine learning is used on its platform to look at customer data and give insights and suggestions.

According to the website, “The CaliberMind Platform is the engine that connects all of your data, organises it, and then puts brand interactions on a timeline so your next steps are clearer and your decisions can make a bigger impact.” And that’s what it does and how it helps you.

Pathmatics 

Pathmatics is an advertising platform driven by AI that helps companies figure out how their rivals are advertising and how they can make their own campaigns better. Machine learning is used on its platform to look at ad data and give insights and suggestions.

It says it will help you:

• Find talented people who speak to you.
• Look into the data on digital show ads to find growth-promoting trends.
• Keep an eye on your rivals’ advertising plans.

Madgicx